danslesdents.ca
Launch of the "danslesdents.ca" website and a vast campaign aimed at high school students
Last spring, the ACDQ launched a vast promotional campaign aimed at school guidance counsellors in Quebec, with the aim of getting young people interested in dental professions with the launch of its website "danslesdents.ca".
We invite you to take advantage of the summer to promote the professions practiced in dental clinics to your young patients. Who knows, it might even spark vocations in the dental field!
An awareness-raising campaign through school guidance counsellors
The fight against the labour shortage starts young, when people make their first career choices. In collaboration with Quebec's vocational guidance counsellors, the ACDQ has prepared an information and awareness kit for all school guidance counsellors in Quebec by launching the danslesdents.ca website.
Primarily dedicated to teens in Secondary 3 and 4, the social networking and web campaign features young influencer Emy Lalune, followed by 1.4 million subscribers on TikTok, as well as on Instagram and other platforms popular with the target clientele.
The campaign also includes a classroom awareness component with presentations by ambassadors of the profession, which will be on the fall schedule and in which you can participate. Would you or a member of your team like to come and talk about your experience with a young audience looking for a stimulating and satisfying professional challenge? Let Martine Laplante know at [email protected].
Take part in this campaign in your clinic!
Why not pique the interest of your young patients by inviting them to take a behind-the-scenes tour of the clinic, meet the staff, examine the instruments, and discover oral technology? You can give them a sheet of stickers to thank them for their interest.
Order the stickers for free!
Colorful and humorous free posters
In the same vein, posters produced for guidance counsellors can be ordered free of charge from our website. Colourful and funny, with quirky themes like "You hang on details" or "You're a silk!", these posters present each of the four trades featured on the danslesdents.ca educational site.